Blog Content
Research
SEO
User Experience & Interface
Branding & Design
Digital Strategy

Copywriting & Storytelling
Team Leadership
Project Management
Graphic Design

about this project

I was instrumental in creating and maintaining a resource library of over 5,000 articles, developing interactive tools, and fine-tuning the user experience of Cake's end-of-life planning platform.

We strategically built an impressive web presence over four years with a content-driven digital strategy.

I wore many hats at Cake, but one of of those was content writing. I was able to personally pen more than 250 articles, all helping our users navigate the complex topic of end-of-life planning.

Here are some of the articles I'm proud of! You can also see my profile on Cake for more.

Mexican Funerals: Traditions, Customs & What to Expect

Muslim Funerals: What to Expect

How Extreme Embalming Works: Cost, Process & Appeal

You or a Loved One Opted for No Funeral? Here's What To Do

How to Allocate Belongings After Death: Step-By-Step

Digital Afterlife: What It Means & What To Do About It

Swedish Death Cleaning Explained: Definition, Steps & Tips



I secured and created 50+ guest blog placements over the course of six months, increasing our domain rating and traffic significantly.

These are just a few of the placements I secured through earned media outreach and developed:

Alternative Options for Laying a Loved One to Rest

What is Caregiver Burnout? 4 Common Signs

Understanding Caregiver Burden and How to Prevent Burnout

Remembering a Loved One with Crafts

8 Strategies for Handling Grief in a Marriage

Maintaining a Healthy Marriage Through Grief

5 Ways to Protect Your Pets if You Pass Away