Content Writing

Content Editing & Updates
Digital Strategy
SEO
Ad Placement
Affiliate Marketing

Brand Voice

Leveraging AI

about this project

I worked with First Media to bring a budding content arbitrage strategy to fruition for SoYummy: a website and brand all about the wonders of food! 

We used precise user metrics to tailor a content strategy that targeted both user experience and monetization through both ad placement and affiliate marketing.

Samples (Original Pieces):

Truly Odd Food Pairings From Across the Internet

What Is A Serrated Knife Used For?

What Is Branzino And How Do You Cook It?
30 Graduation Cake Ideas and Inspiration
Popular Secret Menu Items From Fast Food Restaurants

I spearheaded the content update process, ensuring our blog articles were helpful, engaging, and fully optimized.

Samples (Updated & Optimized Pieces):

Breakfast Food History: What Your Favorite Breakfast Foods First Looked Like
Weird Foods People Were Eating During the Victorian Era

Thomas Jefferson’s Diet Was Way Ahead Of Its Time

The Absolute Best Foods Per Country According To Locals
Weird Food Combinations We Thought Were Normal As Kids

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